chevrolet: lacetti notchback

AfterEffects, Photoshop, Maya The Lacetti Notchback ad for Chevrolet is our first broadcast work in some time now. We have been working on numerous projects to be displayed in internal presentations, but we're back now.

We were asked to develop this ad, based on four studio photographs of the car. In order to give it more lively appearance, we animated the photos in simple 3D environment, synchronizing the camera angles and movement to the original positions of the photographers' camera.

The version you can see here is a "vanilla" cut of the ad. The broadcast one has slightly different timing, voiceover and typography on top, but the below video is what we initially intended for it to look like.

Design, 2D/3D animation and compositing by Quba Michalski, art direction by Çiğdem Keresteci, soundtrack by Ferit Özgüner.

Click on the thumbnail to view the film (QuickTime required) or to browse the gallery of screenshots.